About Your Baby’s Skin
Your baby’s amazingly soft skin is a unique and essential shield that offers protection from the outside world—but it needs protection too. When you care for your baby’s skin, you also engage his senses, nurturing your bond and his healthy development.
Over a Century of Baby Skin Expertise
When you’re in the business of caring for the skin of millions of babies all over the world, it’s important to have a deep understanding of what makes baby skin so special.
For over 100 years (and counting) JOHNSON’S® has been pursuing scientific discovery on babies’ skin. We have helped advance 90% of publications on the subject, and have published more research on babies’ skin than any other global skin care company over the last five years. JOHNSON’S® was the first to study how infant skin develops from birth, evaluate products across different skin ethnicities and the first to develop the science that makes our products gentle enough to use near babies’ eyes (now known as NO MORE TEARS®).
The Science of Your Baby’s Skin
Your baby’s skin plays an important role in maintaining his health and in defending against irritants, germs and bacteria. Skin also regulates your baby's internal temperature and is a tool for exploring his world through touch.
Your baby’s skin is different to adult skin. It may look perfect, but it is very delicate so it needs extra-special protection and care throughout the first years of life. Compared to adult’s skin, baby’s skin:
Is about 20 to 30% thinner
Has a greater tendency for dryness
Is more prone to allergies and irritation
Absorbs more moisture, but loses it faster
Because it is more delicate, baby’s skin needs more protection from environmental changes and harsh cleansers. So when caring for your little one, use a mild and gentle cleanser and moisturiser developed especially for babies like JOHNSON’S® CottonTouch™ 2-in-1 Bath and Wash and JOHNSON’S®CottonTouch™ Lotion Face and Body .
Baby Science!
Did you know babies sweat less than adults? This affects their ability to reduce their own body temperature. So be careful when taking your little one out in the heat.
Whether you're cleansing your baby's skin or applying moisturiser, you're doing much more than just helping keep his skin healthy. These everyday rituals become more powerful when multiple senses, like smell and touch are stimulated. Pleasant smells, when partnered with your loving touch, can create lasting memories your little one will remember for a lifetime.
We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest standards in safety, quality and care.